GEMBA ELA | EXPERIENCE LEADERSHIP ALLIANCE
Lead the experience.
Shape the standard.
Belong to the Alliance.
The GEMBA Experience Leadership Alliance is an exclusive membership community for organizations and leaders who are serious about transforming how they show up for customers and employees. Committed to setting the standard in their industry.
Alliance memberships are open September through October 2026 · Limited seats per tier
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2026 Alliance Campaign: September - October
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Five membership tiers
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Limited founding memberships available
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Real partnership. Real access. Real results.
WHAT IS THE ELA
This isn't a sponsorship.
It's an alliance.
The GEMBA Experience Leadership Alliance exists because transformation doesn't happen in isolation. Organizations that change their customer and employee experience need more than a consultant. They need a community of peers, a shared framework, and a brand that signals commitment to getting it right.
The ELA is GEMBA's formal partnership and membership program, designed for organizations and leaders who want to go beyond one-time training and embed experience excellence as an ongoing practice, a public commitment, and a competitive advantage.
ELA members receive direct access to GEMBA's frameworks, resources, events, and expertise. They're recognized publicly as organizations setting the standard. They're part of something bigger than a vendor relationship. A genuine alliance of leaders who believe experience matters.
Intentional Partnership
Not a logo on a page. A real, working relationship with GEMBA. With access, accountability, and outcomes built in.
Public Recognition
ELA members are featured across GEMBA's platform (web, social, events, and publications) as organizations leading on experience.
Healthcare & Dental
Healthcare & Dental
"The organizations that win on experience in the next decade won't be the ones who did a training or hired a consultant once. They'll be the ones who decided — permanently — that experience excellence is how they operate."
— Andres Zapata, Founder, GEMBA LLC
86%
of buyers pay more for great experience (PwC)
3x
more profitable with highly engaged employees (Gallup)
$1.8T
lost annually to poor customer experience in the U.S.
Measurable ROI
Every tier includes GEMBA services with tangible deliverables, not just access to content. Investment tied to outcomes from day one.
Peer Community
Connect with other ELA members. Leaders across industries who share a commitment to building experiences worth returning to.
WHY ORGANIZATIONS JOIN
The ELA gives your organization something
most CX investments can't.
A public commitment to experience excellence. A direct relationship with GEMBA's framework and expertise. And a community of leaders who hold each other to a higher standard.
Credibility that signals commitment
The ELA badge tells customers, employees, and prospects that your organization doesn't just talk about experience. It invests in it, measures it, and answers for it.
Co-branded visibility across GEMBA's platform
Members are featured on thegembaway.com, GEMBA's social channels, and in GEMBA publications and events. Not as sponsors, as partners.
Priority access to GEMBA expertise
ELA members receive first-access booking for GEMBA services, preferred pricing, and direct consultation time with Andres, outside of public availability.
ROI-anchored engagement
Every membership tier includes GEMBA Elevate™ services with defined deliverables. You're not purchasing a relationship, you're investing in measurable outcomes.
Network with fellow
ELA leaders
Connect with peer organizations across industries who share your commitment. ELA members have access to private roundtables, shared resources, and peer learning events.
A.C.E. inclusion alignment
All ELA members are associated with GEMBA's A.C.E. Framework. Signaling to autistic customers, employees, and their families that your organization is building for everyone.
ALLIANCE TIERS
Experience Leadership Alliance. Membership Tiers
Five ways to invest in your organization's Customer & Employee Experience. From a visible first step to a full strategic partnership.
Ally
An accessible entry point to stand publicly with GEMBA and put inclusion training in front of your team.
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Business name + hyperlink on the GEMBA Partner Wall
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'Autism in the Business' Training. 60 minute virtual training (in-person available)
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'Autism in the Business' completion certificate
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One social media post across 3 platforms
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Newsletter mention
Advocate to Founding members receive these Universal ELA benefits
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A.C.E. Experience Training (3 hrs · up to 8 participants)
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GEMBA ELA Plaque recognizing commitment to A.C.E. Experience Excellence
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ELA digital badge & co-branded certification
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Business logo, name, and hyperlink listing on the GEMBA Partner Wall
Advocate
Signal your commitment to experience excellence and step into the alliance community.
Investment $1,895
Standard Investment Savings 24%
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All universal ELA member benefits (above)
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2 social media posts
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Newsletter feature mention
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Small logo placement to open all trainings (100 x 100 px)
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Voice-to-Value CX/EX Diagnostic Assessment
Champion
Go deeper with expanded visibility, a custom workshop, and direct GEMBA engagement.
Investment $3,790
Standard Investment Savings 31%
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All universal ELA member benefits (above)
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4 social media posts
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Newsletter feature mention + spotlight
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Medium logo placement to open all trainings (200 x 200 px)
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1 × 15-second advertising spot on The Llama Talk
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Voice-to-Value CX/EX Diagnostic Assessment
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Priority Gap Assessment
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Experience Gap Assessment (detailed report with review)
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CX/EX Journey Map Starter & Review
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Half-day GEMBA Elevate™ workshop (up to 8 participants)
Visionary
Lead with purpose. Small logo placement, featured guest spot, and deep executive engagement with Andres.
Investment $8,525
Standard Investment Savings 32%
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All universal ELA member benefits (above)
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6 social media posts
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Newsletter feature, spotlight & case study
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Small logo (Merchandise, Graphic, Apparel) - The Llama Talks (300 × 100 px)
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2 × 15-second advertising spots — The Llama Talks
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Featured guest on The Llama Talks
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Half-page brand + logo placement in all trainings + 15-second endorsement
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Full-day GEMBA Elevate™ workshop (up to 8 participants)
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1 x 1:1 Executive Coaching & Mentorship — 4 sessions
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1 x Executive Strategy Audit (Standard)
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Full H.U.M.A.N.™ Framework Training
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GEMBA Elevate ™ Customer Reinforcement
Founding Member
The flagship partnership. Medium logo, four ad spots, Andres as your Keynote Speaker, and a permanent co-created legacy.
Starting at $19,180
Custom Scope Available. Contact us.
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All universal ELA member benefits (above)
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6 social media posts
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Newsletter feature, spotlight & case study
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Medium logo (Merchandise, Graphic, Apparel) - The Llama Talks (600 × 200 px)
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4 × 15-second advertising spots — The Llama Talks
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Featured guest on The Llama Talks
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Full-page brand + logo placement in all trainings + 30-second endorsement
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Full H.U.M.A.N.™ Framework Engagement
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2 × 1:1 Executive Coaching & Mentorship — 6 sessions each
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Experience Transformation Roadmap (9 mo plan)
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GEMBA Elevate ™ Customer Reinforcement
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Quarterly Advisory Package (4 x 90 min sessions)
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Fractional CX Advisory
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Custom case study co-created with GEMBA
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Permanent Founding Member recognition
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First right of refusal for 2027 renewal
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ELA Advisory input — voice in GEMBA's roadmap
OUR MEMBERS
Meet the GEMBA ELA.
These are the organizations and leaders who have committed to setting the standard in customer and employee experience. We're honored to call them partners.
FOUNDING MEMBERS
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Founding Members
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VISIONARY
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CHAMPIONS
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Champion
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ADVOCATE
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Advocate
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THE MEMBERSHIP JOURNEY
From application to alliance. Five steps.
Joining the ELA is straightforward. Here's what it looks like from first conversation to active membership.